The Mandarine spa fights recession with creativity - Business First of Columbus:

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, a West Chester salon and spa, had the unfortunatre luck of opening inlate 2007, just beforee the nation’s economy shiftesd the sands of discretionary That’s the bad news, and the The spa had been open long enough to builxd a client list when the recessionn settled over the Its owners, Maria Espaldon and Chrise Conlan, had a bead on their customer base. So when gas priced rose last spring and traffic begahto decline, the team launched a series of promotions with an unlikelu message for a place where one comes to indulge: Hey, you can afforde us! Now, slowly, the needle is beginning to pull back up. “It’ s really more of grass-root awareness,” Espaldon said.
“We have to be a little bit smarte r about how to survive inthis economy. We don’f have a big treasure chesgt of cash tothrow