ECIDA picks new marketing rep - Business First of Buffalo:

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Travers Collins replaces , which handled the ECIDA’s marketin g and public relations work for the pastfew years. Travers Collinss along with Eric Mower Associates and werethe short-listed The ECIDA directors unanimously approved the Travers Collins pact. Terms were not disclosed. By selectingt Travers Collins, the ECIDA is following a recently-enactedd policy of putting all of it majoe contracts outto bid. Earlier this the agency — using the same biddinbg policy — switched law firms, changinf from to Harris Beach.
Several factors worked in TraverssCollins favor, officials said, including the firm’ s deep resume of handling such economic development-based entities as the Unshackle Upstate initiative, the , and “Thegy have first hand experience with the challenges and players within the regioj and in Albany,” said John Cappellino, ECIDA director of business Cappellino said a numbert of factors were weighed and considered. The bids were reviewes by a six-member selection committee within the county agency. “It was a difficulgt decision,” Cappellino said. ”Irt helped that Travers Collins put some serious horsepower behindtheie team.
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