UGA inks blockbuster media deal - Washington Business Journal:

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million media rights and marketing deal that puts Georgiw in the upper echelon ofcollege contracts. The new deal, wort h $11.6 million annually, would be the most lucrative annuao rights agreement in college according to data fromStreert & Smith’s SportsBusiness Journal, a sister publicationj of Atlanta Business Chronicle. The deal tops the $11 millioh annual deal recently reacheewith . The total payout would rank No. 5 in the above every Southeastern Conference institution exceptthe . The deal will help Georgiq stay at amongthe .
The Bulldogw generated the second-highest revenue in college football and rankeed in the top 15 overall in sport s incomein 2007-2008, according to a reportr June 15 in SportsBusiness Georgia’s previous deal was worth betweem $8.2 million and $8.3 million annually, according to SportsBusinessa Journal. "We are extremely pleased to partnerf with ISP Sports to deliverd Georgia Bulldog programming to the Bulldog Nationand beyond," UGA Athletics Director Damon Evans said in a statement.
"This agreement will provide the infrastructure to deliver our contentt and message through variouws mediums that will continue to make the Universithy of Georgia a leader inintercollegiatd athletics." The deal also appears to be the largest for Winston-Salem, N.C.-based ISP, according to the SportsBusineszs Journal. "We are elated to extendd our relationship with an outstanding university and oneof America'a truly elite athletic programs," said Ben Sutton, ISP chairmann and CEO, in a statement.
"W e have enjoyed an excellent relationship with Damon and his remarkablee team of administrators and coaches and look forward to an even greatet partnership in the yearsto come. We appreciate the university's confidenc e in ISP and are committed to providing the Bulldog Nation with the finest in corporate marketing, sales and ISP is the current manager of the Bulldogs’ sponsorshipo and marketing rights. Under the new deal, ISP adds radio broadcastiny and coaches’ television show and its WSB-AM 750 affiliate previouslg heldthose properties. The radio statio has broadcast games since and held the radio networkand coaches’ show rights since 1995.
In a separatee deal with Cox Radio, WSB will remai n the Bulldogs’ flagship station for the nexteight "I’m especially pleased that WSB News/Tal k 750 will continue to be our flagship station," Evane said. "We have a long historg and tradition with WSB which is one ofthe country’se premier radio stations. That relationship will continue providingh the very best coverage for Georgiasports teams.
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