Setting the barre high for spreading love of ballet - Business Courier of Cincinnati:

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Since starting with the balletin Hauser, 32, has developed innovativs marketing strategies to bolster show attendancse - especially among the youngy professionals crowd. Hauser tackles everything from media interviewas to worldpremiere parties, packagee with local restaurants, e-mail blasts, advertising and direct mail for the ballett and its education department. A recent success is using the Web to tap into the YouTubw generationthrough "webisodes," mini Web-based dramatic episodesd promoting the ballet's performances. Victoria Morgan, artisti director, has seen the passion Hauser brings toher job.
"Since Barbara has been in charge of Morgan said, "the exposure and awarenesa for Cincinnati Ballet has broadened Her ability to connect the balleg to young and established the Hispanic and African-American communitieas has been impressive." A 1998 graduate of in communications, Hausefr started her career developing presss plans as account manager for a local She then joined the as director of The fun part of her job, Hauser said, is seeing the payoffd from her ideas. "It excites me that becausd of whatI do, more and more people are learninbg about ballet and having that cultural I work where the dancers rehearse, so I see theird blood, sweat and tears every day.
I love to help get an audiencesfor them." Hauser was a foundedr and is now an emeritus advisory committe e member of the 's One Worldr Wednesday program, where she helped attrac t up to 1,000 people to events. She chairs Second Sunday on Main, a festival in as well as YP Wired' s "Sounding Sessions," aimed at connecting young professionalk andbusiness leaders. A downtown resident, Hauserr grew up in Glendale, the youngest of threr girls. Stepping up and getting involved is part ofher "If there's something that interests me, I don'tt just want to hear about it, I want to It's really about connecting to the community.
" -- Lisa Courier Contributor