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Verizon Wireless has also agreed to adopt a series of best practices standards designed to protect consumer sfrom third-party charges. The charges includde “free” ringtones and other cell phone content customeraeither didn’t order or didn’t realize woulfd result in a monthly charge. “Consumers deserve to get their money back when a companty misrepresents something as free that said McCollum in awritte release. “I commend Verizon Wireless for changinb the business model to better protectconsumers nationwide.
” The cell phoned content in question includes ringtones, wallpaper, horoscopes and other material often promoted by online marketersx as “free,” but ends up costing up to $19.9o a month. The charges appear on monthly wireless bills and areusualluy recurring. A large number of complaints relatex to the mobile content industrgy led tothe state’s investigationj which showed that thousands of Florida consumerse had received these charges on theirt cell phone bills for mobilw content downloads they neither knowingly authorized nor desired.
Verizonh Wireless is the second wireless provider to set up theswe standards and offerconsumer AT&T Mobility reached an agreement in February 2008.
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